Product Marketing Manager / Senior Product Marketing Manager (Espoo, Finland)

Were looking for a **Product Marketing Manager (or Senior)** to take ownership of how our products are positioned, communicated, and brought to market globally. You will sit at the intersection of commercial, product development, and marketing teams turning product capabilities into clear value propositions, and ensuring our messaging is consistent, relevant, and impactful across all touchpoints. You will be part of the HQ marketing team in Espoo, working closely with our regional marketing teams across EMEA, APAC, and NOAM to drive alignment and execution globally. This role combines strategic ownership with hands-on involvement, ensuring both direction and delivery are in place. **What you will do** - Drive product positioning, messaging, and value propositions across our portfolio - Translate complex software and hardware capabilities into clear, compelling stories that drive adoption - Plan and drive go-to-market strategies for new products and features - Lead the development of product marketing assets and campaigns, working closely with internal teams and external agencies - Support global product launches with aligned messaging and execution across regions - Work closely with commercial teams and regional marketing to ensure consistency and impact across markets - Enable Sales and partners with materials, training, and clear product narratives - Build and maintain a strong understanding of customer needs, market trends, and competition - Ensure consistency of product messaging across all channels and regions - Continuously improve messaging, content, and campaigns based on insights and performance **What were looking for** - Experience in product marketing, ideally in IoT, smart building technologies, or B2B tech environments combining hardware and software - Strong understanding of how product marketing drives growth, adoption, and business impact - Ability to craft messaging that resonates with different audiences – from technical users to business decision-makers - Excellent communication and storytelling skills, with a clear understanding of how different channels, formats, and audiences shape effective messaging – including how B2C best practices can be applied in B2B contexts - Experience working with multiple content formats and channels, and collaborating with agencies or creative partners - Understanding of global brands and how to maintain consistency across markets - Ability to work cross-functionally in a global organization - Data-driven mindset with the ability to translate insights into action - Hands-on but strategic – comfortable driving direction while ensuring execution happens - Comfortable using modern tools to improve the speed, quality, and scalability of marketing work **Bonus points if you have** - Experience in lighting, IoT, or smart building technologies - Experience with mobile apps and/or embedded hardware products - Familiarity with global go-to-market coordination **Why join Casambi** - Work on a category-leading product used globally - Be part of a truly international and growing company - Shape how our products are understood and adopted worldwide - Combine strategy, creativity, and execution in one role **Location** This role is based at our head office in Espoo, Finland, where most of our team works together in a hybrid setting. To be considered for the position, applicants should already hold a valid right to work in Finland, as we are unfortunately not in a position to support relocation or sponsor work permits for this opening. We warmly welcome applications from all qualified candidates who meet this requirement.